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    Pennies on the Dollar: iAds vs. Admob

    First week of data is in on the integration of AdMob ads into Traceroute.  As I previously wrote about my frustration with the fill rate with iAds, I decided to leverage AdMob ads when iAds fail to populate(why and how).

    The fill rate has increased substantially as I am now nearing 80% fill rate on all ad requests, where previously with iAds alone the fill rate was below 10%.  At first glance this would seem like a win, but then I took a look at the revenue and eCPM for my now blossoming ad views, and my jaw dropped.  I had become accustomed to eCPM of $2-5 dollars on iAds but in AdMob, I am getting pennies. 






    It has only been a week so far, so I will continue to watch as more impressions come in to see if the eCPM improves, but so far for a niche app like Traceroute with ~1000 requests a day, AdMob doesn't seem to be worth the hassle of presenting ads to my users.

    Looking around AdWhirl peeked my curiosity and I plan on looking into that further during free time over the holiday to see if I will get better results from integrating more ad networks into Traceroute.

    Reader Comments (1)

    Hi Adam,

    We are also evaluating iAds, AdWhirl, and AdMob. I'd be interested to know how this worked out. Thanks!

    March 21, 2011 | Unregistered CommenterTed

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