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    « Pennies on the Dollar: iAds vs. Admob | Main | iPhone Niche App: Ad Supported or Premium Download? »

    AdMob To The Rescue?

    As I wrote last week, I've been unhappy with the fill rate of my iAds in Traceroute.  I've been exploring my alternatives, AdMob, Mobclix, Medialets, etc and decided to settle on AdMob.  AdMob implements ads in a very similar way as iAds(320px, 48px), so it makes the integration much more straightforward.  

    While I have been unhappy with the fill rate of iAds, I have been very happy with the revenue I receive per click, so instead of just replacing iAds in Traceroute, I decided to populate AdMob ads when iAds fail to load.  This way I would have a much higher likelihood of delivering ads, and in theory get the best of both worlds.

    The folks over at AdMob have a great wiki that will walk you through the necessary steps to get the AdMob library imported into your project and the necessary dependencies. You can follow that guide here so I wont bother going into the basics of how to implement AdMob ads.

    Instead I'll just show you the simple two lines of code that placed strategically I believe will solve my fill rate issues. My implementing the AdMob ad call within the iAds presentation failure, I ensure that there will not be contention, as well as that AdMob will pick up the slack where iAds fails.


    - (void)bannerView:(ADBannerView *)banner didFailToReceiveAdWithError:(NSError *)error {

    // iAds failed to load, lets take advantage with AdMob

    // Request an ad

    adMobAd = [AdMobView requestAdWithDelegate:self]; // start a new ad request

    [adMobAd retain]; // this will be released when it loads (or fails to load)



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      AdMob To The Rescue? - Blog - Remarkable Pixels
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    Reader Comments (1)

    Great idea, and an ingenious solution to your problem. Only one of my apps ( uses ads, and for that I've been using AdMob for over a year. Its not bad, but I had wanted to give iAd a try. But I'd probably do the same thing a you, and use AdMob as a fallback.

    November 17, 2010 | Unregistered CommenterMichael Nachbaur

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